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Me.
1989.
This guy.
At this age, if he could cut enough lawns to buy a Polo, Hypercolor, or Vuarnet, then he was living his bubble-gum-and-Snickers dream.
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At 12 - he made a jersey from a while tee of his favorite baseball player
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At 18 - he designed in Graphic Design school a DJ Tiesto Tee - because none-existed.
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At 22 - Shroud was first born, out of the trunk of a VW Golf - designing reggae & edm tees
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At 45 - Shroud has finally emerged from the trunk of a VW to online
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But what is Shroud?
Shroud is t-shirts, hoodies, men, women, and children, unisex, gender, no gender, gender came, gender went, gender changed, to gender-meant, no judgment, soul, train to zion, reggae, Rastafari, Italian, Italo, metal, techno, electronic dance music, beaches, Jamaican, Caribbean, Terroni, the good life, irie vibes, constant spring, Jah-Jah, Rastafari, dancehall, Buju Banton, Vybz Kartel, Gregory Isaacs, design, jagged edges, bright colors, dark colors, white, crisp, light, bright, dark, brown, warm, pink, purple, lime, yellow, soft, God, warm leather, fuzzy, smooth, sweat, no sweat, girl, I'm gonna make you sweat, sweat till you can't sweat no more, and if you try hard, gonna push it some more, we're gonna do vintage, we're gonna do washes, we're gonna do shirts that feel like they've been worn 150 times, we're gonna do shirts that look like they just came off the press. Pressure, that’s how depression starts. geeez us, keep vibes nice, n' ting, ganja helps, medication, Mary Jane, Mary, Jesus, El Shaddai, Lion of Judah, the Creator, I n I, party, dance, have a good time, a lime, a session, we want things to fit, we want to see "fit" in culture, not fit-in culture. We love all culture. This isn't about cultural appreciation.
This is about appreciating culture, that's Shroud.